Cocalar (plurally Cocalari ) is a slang term used in Romania to describe a subculture of adult men who stereotypically wear kitsch clothing, have a "poor" or "ridiculous" taste in fashion, participate in BMW car culture, wear lots of gold, jewels or glitter and have multiple tattoos, among other stereotypes. The Cocalari tend to express themselves through a loud and outstanding appareance rather than their personality or actions. The signature musical genre associated with this subculture is Manele. The feminine equivalent of a Cocalar is a Pițipoancă .

The term Cocalar or Cocalari tends to be used pejoratively, although regardless, some people in Romania proudly identify with it. The Romanian word cocalar is derived from the Romani word kòkalo , hence why this aesthetic is sometimes associated with the Roma minority. Nowadays the term Cocalar is being phased out in popularity and as Romanian society shifts the modern equivalent is a Bombardier ; another similiar phenomenom emerging in the late 2010s.

Cocalar outfits often use the following elements:

Some activities associated with the Cocalar subculture include:

The subculture is associated with Manele, a rhythmic hybrid of traditional Balkan folk, Romani music, and modern electronic pop. The genre's production is technically defined by the use of synthesizers, accordion leads, and a high-tempo 2/4 beat. Manele videos frequently feature the visual motifs of the subculture, such as luxury vehicles and displays of physical currency.